finance.ai
Personal finance control with AI-generated reports and real-time spending by category.
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Context
People who wanted to organize their finances abandoned apps because everything felt too complex and they didn't understand where their money went by the end of the month.
Goals
- Give immediate clarity on balance, income and expenses
- Use AI to turn data into simple recommendations
- Increase retention in the first 30 days
The problem
Research
Usability testing and competitor app analysis revealed that the value wasn't in logging expenses, but in understanding what they mean.
Discoveries
- ↳Users wanted an answer, not a spreadsheet
- ↳The AI report needed to sound human and actionable
- ↳Onboarding had to prove value in under a minute
Process
Discovery
Jobs-to-be-done and competitor analysis.
Concept
A decision-oriented dashboard, not a data-oriented one.
AI
Design of the report and recommendations.
UI
Dark interface, focused on financial readability.
Solution · Final interface
A dashboard that answers "how am I doing?" before showing any table.
Results & impact
By putting insight before data, the app stopped being "just another spreadsheet" and became something checked every week.
Learnings
AI in a product isn't about showing off intelligence — it's about reducing the user's decision load.