Product Designer & UX
Turning business problems into product
years of experience
projects delivered
I don't design pretty screens. I design product decisions that move business metrics.
I've spent 8+ years at the intersection of research, strategy and interface. I always start with the problem — understanding the user, the context and the business goal before opening Figma.
I work from discovery to delivery, fluent in front-end and design systems. That lets me speak the same language as PMs, engineers and stakeholders — and makes sure the vision reaches the user without noise.
Full career history in PDF, ready to download.
Challenges, strategy and results in every project.
SaaS · RetailStores managed inventory, POS and finance in disconnected tools — with no real-time visibility.
Web and mobile platform uniting POS, inventory and finance in one operation, built for Brazilian retail.
Marketplace · BarbershopsBarbershops relied on phone and WhatsApp booking.
Discovery, booking and chat app connecting customers and barbershops.
Fintech · AIUsers had no clarity on where their money went by the end of the month.
Dashboard with AI-generated reports and real-time spending by category.
Hard skills and strengths for digital product design.
Design decisions anchored in problem, user and business goal.
Long-term vision that aligns experience, product and growth.
Components, tokens and consistency that scale with the team.
I translate design into metrics: conversion, retention and efficiency.
Fluent in React and CSS — noise-free handoff and higher fidelity.
Using AI to speed up discovery, content and personalization.
I run workshops that unlock alignment and decisions.
A natural bridge between design, product, engineering and business.
From problem to measurement.
A structured method that ensures consistent decisions, from discovery to tracking impact in production.
I understand the problem, the business and the constraints before any pixel.
UX research, benchmarking and active listening with users and stakeholders.
Personas, journeys and prioritization — focused on what creates real value.
Exploring solutions through workshops and collaborative sketches.
Structure, hierarchy and flow before visual refinement.
Interactive prototypes in Figma to validate with real people.
Usability testing and evidence-driven adjustments.
Handoff, design system and front-end side by side with engineering.
I track metrics in production and iterate on impact.
Straight answers about Product Design, UX and how we work together.
A Product Designer & UX connects research, strategy and interface to solve real user and business problems. In my work, that spans from discovery to measuring impact in production — not just screens in Figma.
I offer mobile app design, websites and landing pages, digital products/SaaS, design systems, redesign/UX and consulting. The focus is product decisions backed by metrics — conversion, retention and operational efficiency.
I follow a problem-to-measurement method: discovery, research, definition, ideation, wireframes, prototyping, validation, development (handoff and front-end) and tracking metrics in production.
Case studies in retail and healthcare SaaS, fashion e-commerce, AI-powered fintech, marketplace and personalized mobile apps. In each, the work combines Product Thinking, UX Strategy and design systems.
It depends on scope, but the format is always the same: you get a fixed price before anything starts. No open-ended budget, no surprise costs midway. In a 30-minute call I understand your case and send over a proposal.
It also depends on scope, but you're never left waiting in the dark until the end. I work with partial deliveries throughout the process: you follow what's being built from the first weeks, validate and adjust alongside me. The total timeline is fixed in the proposal, along with the price.
No. Half of projects start with "I know something's wrong, but I don't know what." Finding the right problem is part of the work — usually the most valuable part. You just need to know what you want to improve in the business.
I don't promise results without measuring. At the start of the project we define which metric needs to change — conversion, cart abandonment, task time — and after launch I track it. In the BEWEAR case, for example, the problem was cart abandonment above 70%: the redesign tackled exactly that.
Have a product challenge or an idea?
